Your LinkedIn profile is your digital representation in the professional world. You can customize your URL in your profile settings. An easy-to-remember, customized URL is simpler to share. Make your LinkedIn URL user-friendly by personalizing it. Use action verbs and tangible results to show the impact you've made. Share details about your roles, responsibilities, accomplishments, and skills. Highlight your professional journey, educational background, and any certifications you've earned. If it helps, you can use bullet points, emojis, or symbols to make it more reader-friendly. This is your opportunity to express your career goals, significant achievements, and what makes you unique. Write a concise yet captivating summary that showcases your skills and experience. Make it engaging and indicative of your professional identity. Craft it to encapsulate what you bring to the table and include relevant keywords. Your headline is your first chance to make an impression. Your choice of picture should convey the professional image you wish to present. You want a clear image that also radiates friendliness. Here are some valuable tips to make your profile shine:īegin with a photo that's both professional and approachable. Your LinkedIn profile is essentially your online professional identity, so it's vital that it truly reflects who you are. Check our plans section or schedule a free personalized consultation today to discuss your needs.Let's dive into the process of gaining more followers on LinkedIn by starting with the heart of it all - your profile. If you are struggling to make your LinkedIn page grow and establish your social media presence online, our plans can help you no matter what the size of your business is. These will help you establish yourself as an industry leader regardless of your company size. Sharing educational content via live events and webinars will draw attention and engagement to your page. The more you interact with others, the more they will interact with you as well. It is a place to share and grow knowledge as a community. Social Media is more than a self-promotion tool. Newsletters will also help you reach a broader audience and make sure your audience receives time-sensitive information such as events, promotions, or special communications.Įngage with other pages, companies, and industry leaders as much as you can. Use LinkedIn newsletters to keep your audience engaged with your content and make sure that they don't miss any important updates from your page. Make sure that your employees display the connection to your company properly so that when people connect with them, they will be led to your company page as well.Įncourage your employees to re-share your page content and don't forget to mention themĨ) MAKE USE OF THE LINKEDIN NEWSLETTERS FEATURE Make sure to use only relevant hashtags and mention relevant industry people in your posts to avoid being "spammy". Hashtags and mentions will help other people discover your content and eventually follow your page. Make sure to use these consistently across all your posts to help people recognize you. Your corporate book should include your logo, corporate colors, typography, images, and communication style. Make sure to stay on brand and be "sticky" by creating your corporate book. However, make sure that your content includes enough eye-catching content such as short videos, info-graphics, photos, and custom images. LinkedIn is a great platform for long content formats such as articles and white papers. If you want to post less often is absolutely fine but make sure to post regularly enough in order to have sufficient data from your posts and page interactions.Ĥ) EXPERIMENT WITH DIFFERENT TYPES OF CONTENT LinkedIn recommends posting at least once a day to establish a trusted voice. Inviting your connections to follow the company's page is the easiest way to gain more followers.Įach administrator can invite different connections based on their network, so make sure to select the right administrators and invite carefully selected connections to avoid being spammy. link to all your existing assets such as your website, email address, and any media links you already have.Ģ) ADD COMPANY ADMINS AND INVITE CONNECTIONS TO YOUR PAGE.all company information (make sure to include keywords to make it easier to find you).This guide will help you optimize your LinkedIn page and get you started with 10 simple tips.ġ) MAKE SURE YOUR PROFILE IS COMPLETE AND OPTIMIZED Increasing your followers should be one of your first priorities. LinkedIn is where business gets done online and your company's LinkedIn page is one of your most important assets on social media.
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